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Here's something very few copywriters know or want to admit:
Most people HATE to read.
Fact is, even 42% of college graduates - the most "educated" people in society - never read another book after graduation.
And one of the reasons why so many of us hate reading is because reading is actually very hard for most people.
It's not a matter of intelligence, either.
Even today's most advanced neurologists can't explain how it is possible for human beings to write and communicate with each other.
So what does that mean for your copywriting?
Simply this:
If you want to get the maximum number of people buying your product, you MUST use multi-media - especially audio - in conjunction with your sales letters.
Why?
For one thing, it is dirt cheap and has a quick "learning curve."
All you need is a tape recorder and you can create compelling audio "infomercials" about anything you want to sell.
Even better, if you interview the expert about your product (or have someone interview you, if you're the expert) you can intermingle sales talk with content and effectively "disguise" it so people don't even know they're listening to an advertisement until they're pulling their wallet out.
Another thing about audio is that it's perhaps the most "forgiving" way to deliver a message.
Here's what I mean by that:
Your busy and "always-on-the-go" prospects do not have to sit still to read a sales letter or watch a screen to access audio. They can listen to audio while driving to work. While doing the dishes. While walking the dog. Even while fiddling around in the office doing other things. And each time that audio is listened to, the benefits of doing business with you and buying from you are reinforced over and over again - until there is simply no choice for them but to buy from you, and you alone.
Does this really work?
Absolutely.
In fact, I use audio with many of the affiliate products I sell. In most cases my conversion rates are much higher than everyone else's - the only difference being I use audio to "pre-sell" people before they reach the sales page.
Anyway, here's the bottom line:
If you aren't using audio to enhance your copywriting, then you are probably leaving a lot of money on the table.
Try it with your next ad and see its "magic" for yourself.
I think you'll be pleasantly surprised by the results.
About the author:
For a free 80 minute interview about how to multiply the sales of all your ads using just your phone and a tape recorder, go to: http://bensettle.com/blog/how-to-sell-with-audio-interviews |
